Using Video to Help Your Team Fundraise

Fundraising: it’s never fun, it’s always time consuming, and it rarely gives you the funds you need. Selling cookie dough, wrapping paper or magazine subscriptions doesn’t cut it. Why? Because it doesn’t connect with your donors.

At Hudl, we’ve worked with thousands of teams to help them improve their skills with video. When our teams began creating amazing highlight reels, we realized video could be a powerful fundraising tool as well. Video gives you a quick and easy way to engage donors with a relevant message. Say goodbye to those giant candy bars they never eat. Now, it’s just a matter of watching and choosing to donate.


Here’s how to achieve your fundraising goals with this season’s video:

  • Get social. Whether it’s Facebook, Twitter, Instagram, YouTube or a team website, make your mission public. More people viewing means more donations for your team.
  • Show off your team. Use video highlights from any season – past or present – to showcase your team’s successes.
  • Personalize your message. Are you raising money for new equipment to improve safety? Is your team a national tournament qualifier that can’t afford to attend? Do you have talented players in need of a scholarship? Whatever the goal, get specific! Donors are much more likely to relate if the message is personal.
  • Ask small. An ultimate goal of $500 may seem steep, but think of it as 50 people donating $10. Even better is 10 people donating $50 – it’s the average amount donated through Hudl, where teams have raised almost $1 million this year!

Have you used video to fundraise before? Tell us in the comments below. We’d love to hear about your successes. Good luck this season!


Allie Davison is a Business Development Representative for Team Sports for Hudl, a software company that helps coaches and teams improve their game and reach their fundraising goals through the use of technology. 



Confessions of a Crybaby

I am a crybaby. Sometimes, I cry when I’m inspired or sad. Sometimes, I cry from disappointment or joy. I cried when my high school football team won the state championship. I even cried during an episode of Hannah Montana that I watched with my then 5-year-old daughter.

I’m sensitive, and a lot of things make me cry, especially the things I care deeply about. Tears are an expression of how I feel, and I don’t hold them back. In fact, I recently presented a leadership award to a 9-year-old athlete with tears in my eyes. I had to stop a few times during my speech to settle my voice. I am happy to report that during my speech, not one person attending shouted, “Suck it up, big boy. There’s no crying in award presentations!”

Why is it that that when kids cry during sports, they are labeled “crybabies”? When a kid cries, it seems to be some horrible indication of weakness. What I find most surprising is that the parents are usually the ones that get the most upset and embarrassed when their child

We spend countless hours coaching and encouraging our kids to work hard and give it their all. Before games, we preach about having fun, making an effort and believing in yourself. It’s a fact of life that things don’t always go the way we plan. We will all experience the pain of failure. We won’t always make the tackle or record the strikeout. Throughout our lives, reality will often fall short of expectations regardless of preparation or how much we believe in ourselves.

Why cry? Because it hurts!

I have coached kids between 5 and 12 years old for many years. Each season I have been blessed with a few kids who work so hard and care so much that they cry when they fall short of what they expect of themselves. Here is a conversation I had with our pitcher after he hit two batters and allowed five runs in one inning. To set the stage, our pitcher came into the dugout in tears. His father immediately gave him a stern talking to and essentially, if not literally, told him to “suck it up.” I went over and sat next him on the bench.

Me: “Are you OK?”

Pitcher: (Sobbing loudly)

Me: “Are you tired of hearing that there is no crying in baseball?”

Pitcher: (Sobbing slowed)

Me: “What would you say if I told you that’s a lie? There IS crying in baseball. After all, there’s crying in life right? I cry sometimes myself and I’m a tough old man.”

Pitcher: (sobbing stopped and he looked directly into my eyes)

Me: “When you really care about something, and it doesn’t work out; it’s OK to cry. It shows how much you care. One of the things I like most about you is how much you care. Don’t ever stop caring that much about baseball and what you have to offer to your team. Are you OK?”

Pitcher: “Yes, sir.”

Me: “You can keep crying if you have to, but I need you to finish it up soon because we need you. The game is not over, and your team needs you.”

I’ve had similar conversations with kids from dozens of teams and in dozens of situations. After each conversation the child felt accepted and understood, which enabled him or her to accept, own and grow from his or her failure and frustration instead of hiding because of the fear of ridicule. Failures can be the signposts on our journey to success if we read them, understand them and take action. Pretending failures don’t matter and bottling up the emotions is not the way to build strong and emotionally balanced kids.

I am a crybaby because I care … just like the kids I get to coach.

Brad Jubin is a volunteer youth coach in Peachtree City, GA. Together with his family, Brad founded APIVEO (Always Play IV Each Other) is a free resource that leverages Brad’s personal experiences as a youth coach to help other coaches teach kids about leadership and character through a series of fun and engaging lessons.


TeamSnap Customer Profile: Ravens Women’s Football

With summer winding down, the leaves starting to turn and the occasional chill in the air, many a mind in the TeamSnap Nation turns to football. However, in British Columbia, a group of women are out on the gridiron seeking flag football glory. They are the Ravens, and they are a TeamSnap customer.

Ravens on the fieldRavens team manager Kristen Vestby was an early TeamSnap customer, first starting to use TeamSnap seven years ago when she played football in Edmonton. Upon relocating to the Vancouver area, she joined the Ravens. “The team came together in the fall of 2012,” she said. “We were brought together by a bunch of players who had been in the league for many years, as well as some newcomers to the league.  We were also lucky enough to land one of the most experienced coaches in the league, Mark Lawson, who has been involved in the game of football for his entire life.” Within a year, Vestby found herself managing the Ravens.

Flag football is serious business in Vancouver.  “Our league has 15 women’s teams (in addition to the 60+ men’s teams) split into three divisions, A, B, and C,” she said. As for the draw of flag football to Vancouver-area women, Vestby notes “A lot of us love watching football, and that’s why we got into it, while some of us are here because we were brought to the game by friends. Some just wanted to try something new or get back into organized sports.”

Players on the Ravens come from all walks of life – on their roster, you can find a pharmacy tech, salmon biologist, kinesiologist, business owner, college instructor, corporate controller, lawyer, physiotherapist and mom of five kids, to name a few. Flag football is not their only passion, though – Ravens players can also be found playing rugby, dodgeball, volleyball, floor hockey, tennis, softball, paddle boarding, ultimate frisbee and basketball.

Ravens QuarterbackFor a young team, the Ravens have turned heads with their play on the field. They recently played in the Pacific Northwest Women’s Championship in Duncan, BC – their first time in the tournament. They did not let the big stage or a rookie quarterback stop them, however.

“We were scheduled for five round robin games on the Saturday, starting at 9 a.m. and ending at 9 p.m. – 12 hours of football!” Vestby noted. “We ended up going 3-2 in the round robin tournament, defeating two of our biggest Vancouver rival, including one who had defeated us in overtime in the regular season, and one that had knocked us out of playoffs the week before.”

“It was some of the best redemption our team has ever had. ”

Ravens in Duncan BCWith practices once a week and a full slate of games, the Ravens rely on TeamSnap to keep their team organized. For the features that keep their team moving, Vestby suggests “The availability. It’s the easiest and fastest way for everyone to see who is coming to a game, practice or event. TeamSnap allows everyone to know whats going on because people have access. If I can’t make it to practice, Coach can look at the availability and see who is going to make it without me having to tell anyone.”

“I also like the option to track payments, so I remember who has paid and who hasn’t,” she said. “Plus, it helps me organize jerseys, since you can put everyone’s number in the roster so if players join/leave we know which jerseys are available.”

As to why she would recommend TeamSnap to other teams, Vestby simply states, “Because it makes organizing a team so much easier!”

For more information about the Ravens, email the team at, or check them out on Facebook at Ravens Women’s Football.



Confidence Is Overrated

I have worked with hundreds of athletes who come to me for “lack of confidence” or “low confidence” in their performances.

Well, what if I told you that the truth about confidence is … You don’t need it.

Not even a shred of it is necessary for brilliant performances in any sport or field. Yep, that’s right, you don’t need any confidence to compete to your potential greatness.

But first, why do I teach such sports heresy to athletes of all ages when they are looking to me to help them build confidence?

Because, Step 1 in building confidence is letting go of the need for it. You see, athletes (especially young athletes) hold themselves back from their best performances when they show up to competition and don’t feel confident. They then, incorrectly, judge themselves lacking and therefore start thinking about performing and trying to control their movements, which just doesn’t work.

In other words, it’s the thought that you need confidence when you don’t have it that creates tension, tightness and nervousness that actually hurts your ability to perform.

Athletes, and people in all endeavors for that matter, do amazing things every day with zero confidence.

I once asked a coach who had brought his team to the NCAA championships three times and had years of Division 1 success in his sport, “Coach, how do you help your athletes build confidence?” His answer was, “The only way I know how to build confidence is to have some success … and then you get the confidence.”

youth football concussions 2

Well, think about it for a second.  We don’t start out Day 1 with confidence, do we? We start achieving things from scratch. You’ve got to get your first win sometime, right? Let’s take this to its logical extreme and see if my theory holds up.

We were all babies once, right? And we wanted to walk because we saw adults around us walking. We end up walking because we possess two character traits, even as a baby:

  1. Drive/Desire: We want to walk, just like we want to achieve/win in our sport.
  2. Perseverance: As babies, we aren’t afraid to fall down and get back up again.

Those two things are all you need to achieve anything.

We had zero confidence about walking when we decided to walk. Babies don’t even have the ability to comprehend confidence. And yet, they teach themselves to walk.

Don’t get me wrong; confidence is helpful and good. I help athletes build confidence every day, and the way you do so is to continually revisit your past successes and what it is about you that made that success happen.

Remind yourself of your proven skills, abilities and talents at least as much as you review your errors for corrective action. Nobody can do this for you. Everybody has the ability to do it easily and everyone has many successes and talents to draw from.

Start with the idea that you do not need confidence to have an amazing performance, and you will actually be building confidence at hyper speed.

Craig Sigl’s work with youth athletes has been featured on NBC TV and ESPN. Get his free ebook: “The 10 Commandments For a Great Sports Parent” and also a free training and .mp3 guided visualization to help young athletes perform under pressure by visiting:


How Safe is Your Kid’s P.E. Class?

Growing up, you might have thought P.E. class was nothing more than a period to get out of the classroom and run around cutting up with your friends. But the fact is that physical education is more important than ever.

With childhood obesity rates more than doubling in the past 30 years, it’s critical that schools put an emphasis on creating a safe environment for kids to get out from behind their desks and get a little exercise. Unfortunately, some schools aren’t doing such a great job at this. In fact, several California school districts are being sued for allegedly not giving kids enough P.E. time. And even in the minority of schools that are giving their kids enough physical education, there are sometimes serious safety issues that need to be addressed.

As a parent, it’s important that you do your part to make sure your child is as safe as possible during P.E. class, both by providing him or her with the right equipment and by being vigilant to make certain the school is doing its part to provide a safe environment.


Here are some steps you can take to help make certain your kid is getting safe, quality physical education:

  • Check out the school’s gym. Unfortunately, slashed budgets may mean some schools aren’t putting as much time and money into gym maintenance as they should. Proper gym maintenance is essential to providing a safe environment for P.E. class. At the beginning of the school year, make the time to do a walkthrough of the school’s gym. Check the condition of the flooring to make sure it’s clean and in good repair. Make sure the walls have proper safety padding, and pay attention to the equipment around the gym to verify it’s in good condition. If you notice anything that doesn’t seem safe, bring it up to the proper authority figures at the school so it can be addressed.
  • Outfit your kid with the right gear. Kids need the right shoes to participate safely in P.E. class. Tennis shoes that fit properly in the ankle and foot will give your child’s feet the support they need to run, jump and participate in physical activities as safely as possible. Note: skateboard shoes, Crocs, flip-flops, boots, sandals, etc. are not appropriate footwear for P.E. class. Do your part to get your kid the right shoes for P.E. and to make sure he or she brings them to school daily for class. In addition to footwear, make sure your child has comfortable clothing for physical activity, depending upon the weather (e.g. shorts and T-shirts for warm months, jogging suits for cold months).
  • Check regularly to make certain your child is getting enough P.E. As schools continue to feel the pressure of raising standardized test scores, they often cut time for P.E. in order to make time for other subjects. Many states have regulations that require schools to provide kids with a certain amount of P.E. time. Even in those states with such regulations, the fact is that healthy, active students perform better in school overall. It’s important to be an advocate for your child’s physical education, holding the school accountable if necessary to provide the recommended amount of P.E. time and getting involved in school communities and fundraising groups to support P.E. in your kid’s school.
  • Get your kids active at home. Which child do you think will be safer in P.E. class, the one who gets plenty of physical activity on a daily basis at home or the one who lives a completely sedentary lifestyle away from school? If you emphasize the importance of regular physical activity with your child at home, he or she will be better equipped to participate in P.E. at school in a safe manner. It’s recommended that children and teens get at least one hour of physical activity daily, and you can do your part by ensuring this happens at home.

As another school year begins, make an effort to ensure your child is getting safe, quality physical education this year.

Shana Brenner is the Marketing Director of CoverSports, an American manufacturer of gym floor covers and athletic equipment with roots tracing back to 1874.