The Technology to Solve Youth Sport’s Big Problem

By Brian Covert, Community Builder, Up My Game; TeamSnap user

There is a problem with participation in kid sport.

Unknown to many though is just how big the problem is. Right across the board, no matter the sport, the amount of children starting and staying active in sport is decreasing. The good news is that technology offers solutions that could help reverse the trend.

young athletBut first it’s important to understand just how serious this downward trend has become. The data, tabulated by the Sports & Fitness Industry Association and presented by the Wall Street Journal, says the numbers of kids aged 6 to 17 playing the four most-popular sports – baseball, football, basketball and soccer – declined from 2008 to 2012. Surprisingly it’s basketball that saw the largest drop off, losing 8.3 percent of participants over the study while soccer dropped 7.2 percent of its players, baseball 7.2 percent and football down 5.4 percent. These numbers become increasingly worrying when placed against the backdrop of a childhood obesity epidemic along with concerns over childhood bullying and the like.

To properly evaluate possible solutions though, we must understand why these children are dropping out in the first place. According to data from ESPN’s 2013 Kids In Sport Focus, the most often cited reason (the reasons were presented in a list and participants were able to check off multiple reasons) given by both boys and girls for leaving sport is that “they were not having fun.” Unfortunately, this is largely subjective as the survey can’t determine exactly what is and is not fun.

Going down the list, a clearer picture begins to take shape: 22 percent of boys and 18 percent of girls said they didn’t get along with their coach, 18 percent and 16 percent, respectively, reported not getting along with their teammates, and 15 percent of both felt they just weren’t good enough.

What this data does is paint a picture of a young athlete who just isn’t developing or able to participate in a sport to a level they feel they should. These feelings then lead to a belief they are inadequate, which leads to feelings of resentment toward both coach and teammates, which leads to the feelings that the sport is no longer fun, which inevitably ends in the youth leaving the sport altogether. The whole scenario is quite heartbreaking and is the exact antithesis of what youth sport should all be about.

However, there are several areas where studies suggest the problem can be addressed. Amongst the top are focusing once again on the fun aspects of the game, encouraging effort and skill development and not focusing on results.

This is where adopting technology into youth sport can come in and the most promising technology application in this regard is online video analysis because these video analysis applications can directly address skill development ,which, in turn, gives a young player confidence that then helps them have more fun playing the sport.

One study that looked at the correlation between video analysis and skill development was done in Italy where a group of female volleyball players were divided into two groups – the first, a control group who received no special treatment and the second, an experimental group that used video analysis of their technique but got no feedback from their coach. The results showed “the importance of video analysis training and visual feedback” and that the “the experimental group improved more and in less sessions.” Putting the improvement into numbers, the experimental group saw a 12 percent improvement over the control group in terms of blocking and spiking success over the 10-week experiment. Now, imagine  a coach providing instruction and feedback as well, and video analysis would become an even better tool.

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There are several companies like Up My Game, Ubersense and Coach’s Eye already offering video analysis technology to coaches and athletes alike.  And while all these companies vary in functionality and such, they all operate around the same premise: that through technology, any athlete can receive positive feedback on their skills and technique from any coach from anywhere at anytime.

This technology holds very exciting possibilities for sport development. In fact, it’s quite realistic that these technologies can help address the majority of the reasons youth are dropping out of sport. Through use of video analysis technology any young athlete can get one-on-one coaching for any part of their game they may be struggling with. The opportunities for positive reinforcement abound, and focusing on skill development is of utmost importance. With this focus on development, there is the potential for the young athlete to grow and to discover what is fun about sport.

It would be wrong to say these technologies are the one and only solution for keeping kids engaged in sport, but they certainly have the potential to become a very important tool. Through these applications, kids can receive the attention and positive reinforcement they need to properly develop their skills that will give them confidence which will in turn lead them to having more fun. And in the end that is what’s most important.

 

Brian Covert is a community builder with Up My Game, makers of an app that connects athletes with coaches and uses video analysis to help improve skills, technique, and training. 

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